Unveiling the Clean: Digital Marketing Techniques for Carpet Cleaning
Getting the word out about your business is essential. Besides using your company van as a mobile billboard, consider sponsoring local sports teams or community events that get your team out of the office. Share pictures in your social media and in your email newsletters.
With Broadly, carpet cleaners can build their reputation online, generate leads, modernize their websites with SEO tactics, and optimize their Google presence.
1. Online Appointment Scheduling
In today’s digital age, customers expect more at their fingertips. Providing a quick and easy online booking option will improve your customer experience and set you apart from the competition.
Collaborating with other businesses that offer complementary services, like real estate agents or home and office cleaners, can help you build a referral network and grow your clientele. Offering eco-friendly carpet cleaning products and services can also attract a new audience and differentiate your business from the competition.
Make it easier to get paid by combining your customer management, scheduling & dispatch, estimate creation & follow up, checklists & job forms, customer portal, SMS & email broadcasting and invoicing into one app. Save even more time by automatically transferring customer and service details from an appointment to the invoice.
2. Social Media
Carpet cleaning businesses can utilize social media to reach a wide audience and gain new leads. They can create Facebook and Instagram business pages to showcase their work and attract followers, as well as utilize ads on these platforms to promote specific offers or services.
Facebook and Instagram are visual-based platforms, so they’re great for posting before-and-after photos of your carpet cleaning results and showing what you can do for potential customers. You can also share beneficial information like how to get wine stains out of white carpet or announce new business news, such as your latest location or service offering.
3. Search Engine Optimization (SEO)
Search engine optimization (SEO) is a crucial digital marketing technique for carpet cleaning that enables businesses to appear in local search results pages (SERPs). Optimizing website content for relevant keywords helps carpet cleaners boost their online visibility, making it easier for prospective customers to find them.
SEO can include on-page and off-page tactics. On-page SEO involves ensuring that web pages are optimized with relevant keywords and include appropriate meta tags and schema markups. Off-page SEO focuses on building authority through quality backlinks from relevant third-party websites. These backlinks help carpet cleaners rank higher in SERPs and earn coveted featured snippets on Google search results pages.
4. Email Marketing
Carpet cleaning businesses can benefit from utilizing email marketing to grow their business and increase sales. By building a high-quality email list and sending personalized emails to their audience, carpet cleaning businesses can generate leads and increase conversion rates.
In addition, carpet cleaners can utilize social media to promote their business and connect with their target audience. Creating social media accounts on Facebook, Twitter, TikTok, and Instagram can allow carpet cleaning companies to showcase their services to prospective customers.
Additionally, carpet cleaning companies can use Google Ads to promote their services to local residents or businesses. This type of advertising allows carpet cleaners to reach potential customers who are actively looking for their services.
5. Website Design
Carpet cleaners that want to grow their business have more marketing channels and diverse strategies at their disposal than ever before. But if you’re not an expert in web design, SEO, social media management, content marketing or branding, working with a professional is the best way to ensure your digital marketing efforts generate results.
A quality website is the foundation of any digital marketing strategy. It explains what makes your carpet cleaning company different from the competition, showcases your expertise in your niche, and generates organic search traffic by optimizing web pages for specific keywords.
6. Pay-Per-Click (PPC) Advertising
The internet has made it possible for local businesses to expand their reach beyond their immediate service area. By listing their business on online directory sites, carpet cleaners can boost their local SEO and connect with potential clients that are searching for a reputable carpet cleaning company in their community.
PPC advertising allows carpet cleaners to target specific keywords, areas, and demographics that are most likely to be interested in their services. This type of targeted advertising can be extremely effective for connecting with qualified leads that are ready to hire a professional carpet cleaner.
7. Google My Business
When people search for a local carpet cleaner in your service area, their results often include Google Maps listings and organic results. Having accurate and updated business information (like address, phone number, and website) on all platforms online helps your business rank higher in Google searches. A local seo service can help optimize your Google My Business to get more calls. Getting lots of positive reviews on your Google Business Profile and other review sites also helps you stand out from the competition.
The digital marketing techniques described above can help you generate more leads and grow your carpet cleaning or janitorial services business. If you’d like help growing your online presence, we can help you with website design and development, local SEO, and mobile invoicing & payments.