Five Things You Need to Do To Have A Successful Career in Today's Music Industry As A Student
It takes time to build a strong music career. To define your goals and make it happen, you'll need patience, persistence, an openness to criticism, and even some failure.
Here are five key principles to think about as you lay the groundwork for long-term success in the music business.
1. Stay up to date
The music industry is always evolving. You must stay informed in order to keep up. This is equally important for music industry professionals as it is for musicians. You'll need to be able to speak about the trends driving development in the sector to get a position in licensing, product design, or marketing at a company like Spotify or Apple. An effective artist manager, therefore, should be up to date on industry tastes and trends, developing niche markets, and shifting opinions of artist financial viability.
The bulk of today's top CEOs and artists did not follow a limited or straight route. Your path, like theirs, will entail constant learning, hustle, and investment in yourself.
In recent years, music distribution has evolved dramatically, and musicians no longer require a major label agreement to be successful. Staying up to date on social media sites like YouTube, SoundCloud, Facebook's Sound Collection and Instagram will help you market your music and attract a larger audience.
2. Network with other people in the industry
In the music industry, developing a career and building a personal brand means improving your ability to form and sustain mutually beneficial connections. “Networking and innovative partnerships are important,” you hear over and over. Why? The music industry, like every other people-based enterprise, thrives on it. So, where should you begin?
Take regular breaks from the studio, your keyboard, or your microphone, and engage in face-to-face conversations with peers, coworkers, and experienced professionals. Industry conferences, trade fairs, and festivals are great places to meet new people, but they aren't your only option for networking. Networking has never been simpler thanks to social media sites like LinkedIn, Facebook, and Instagram. Create a profile on these or other sites if you haven't already and start networking. Make a conscious effort to form new contacts, whether in person or online. Keep track of anyone you meet and why you think the two of you might benefit from keeping in touch.
3. Internships and on-campus work are good investments in your future.
Experience is something that the music business values highly. What are your options for gaining experience?
Internships and on-campus jobs are two methods to impress future employers. Internships are a fantastic way to try out several career paths, improve skills, and learn about the work and lifestyle of industry professionals. They enable you to temporarily migrate to big cities such as Los Angeles, New York City, and Nashville, as well as to international hotspots like Beijing and London. Internships are commonly used by employers to screen potential workers. If they're impressed, they'll make a job offer right away to avoid losing out on promising talent.
There are a plethora of chances and methods available to you for gaining appropriate experience. Employers will be impressed with internships and student jobs, to name a few.
4. Recognize your competitive edge
Your skill set is extensive. Take stock of your experiences and what sets you apart from the crowd. You'll need a well-crafted pitch that tells the world who you are while also emphasizing your unique combination of skills, experience, and presence.
You'll be an incredible improviser as a musician and artist, always ready to pitch a song you've been working on or grab your guitar and walk onstage to fill in for a friend at a show. You'll also have strong project management abilities. You've mastered the art of time management, understand the importance of attention to detail, and recognize the importance of being both a leader and a team player, whether it's handling marketing or event logistics for an upcoming campus program or organizing and rehearsing members of a band for a performance.
5. Maintain your flexibility
In the music and entertainment industry, there is no set path for getting from point A to point Z. There's no guarantee you'll earn a certain salary, land a long-term job, or strike a lucrative deal right away. It's best to admit and accept that right now. Your commitment to succeeding in this business, on the other hand, has a lot of potential to make an impact and be rewarding.
You must learn to be flexible and comfortable pivoting from one opportunity to the next, and you may even need to take on a non-music lifeline job to support yourself, a significant other, or a family. The bulk of today's top CEOs and artists did not follow a limited or straight route. Your journey, like theirs, will need constant learning, hustle, and investment in yourself.