How to Choose an SEO Company in 2018

Introduction

One of the best investments you can make into your business is in a really good digital marketing strategy. There are literally thousands of SEO Companies out there and it can be hard to choose between which agencies to go with. We have narrowed down the results and provided information to guide you and your company in the right direction.


Ecommerce or Leads

Some SEO’s are good at lead generation while others may specialize on ecommerce. You can ask around or even do some research of your own. If you do ask around a good tip is to ask a few SEO’s on Twitter who they think the best lead generation SEO is in your niche. (or ecommerce) You’d be surprised how helpful people are on Twitter and often you will get a decent list of names to start with.

Ecommerce SEO Recourses:

-Houzz Marketing for Ecommerce Websites
-Ecommerce SEO: A Simple Guide for 2018


Location Based Company – ie. USA, UK, EU

Often times business owners want to deal with someone local. Although in search engine optimization it isn’t necessary. Most all work can be done from a remote office or location. But if you are looking for an SEO Company you can search Google or Yelp. There are plenty of articles that recommend SEO’s. Be warring of those because many of them just pay to be placed on those list. Instead look for actual companies that rank in the Google search results. Then cross reference them with reviews on Yelp or Google.

Some resources:

-Results Driven Digital Marketing by WebpageFX
-SEO Company USA - McKremie


PPC, SEO, or Both

Some companies are hyper focused and only do PPC or SEO. Some of the larger companies do both. If you are already working with a good PPC Agency then you might want to find an SEO company that just focuses on SEO. We are not saying one cannot be good at both, because they certainly can. Although sometimes you can get better service from one company that has a sole marketing purpose.

PPC Resources:

-How to Use Google AdWords: A Beginner’s Guide to PPC Advertising
-Top 20 Pay-Per-Click (PPC) Agencies


Website Audits

You may not have a need for an agency that does various services. You may only need a website audit. There are a handful of experts that are known for their audit skills. One of the best places to start before getting into content creation and even link building is a website audit. You need a good foundation to rank well in Google and should start with ironing out the basics. A good website audit will catch things that are not best practices in the SEO industry.

Audit Resources:

-The Ultimate SEO Audit: Find and Fix the Issues
-BruceClay - SEO Site Audit Service

As you can see there are many aspects of SEO and finding the best fit for your business can take some digging. It’s a great idea to determine your needs first and then do your research and due diligence.